In the July Issue
What's New
News & Other Services
Industry News
A Place Reddaway Calls Home

Get started shipping with Reddaway today

Contact us by email to have an account executive help today.

— Our Reddaway website (

— By phone (1-888-420-8960)

— Find the Reddaway service center nearest your location.

Experience regional expertise with Reddaway

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Every shipment is a priority!

As the next-day leader in the West, Reddaway offers comprehensive next-day service, including intra-California; on-time performance that surpasses all published industry averages; and superior, damage-free handling.

Check it out!

Every shipment is a priority

Tourist Alert

Summer is here, and the highways are full of vacationers—sometimes lost, frequently tired and often distracted.

To stay safe, remember your defensive-driving skills and give the other guy a break.

traffic on interstate

Are you a Reddaway Rewards member?

Rewards members enjoy special savings when they ship more with Reddaway.

To learn about Reddaway Rewards, talk with your Reddaway account manager today.

Reddaway Rewards Visa card

News From YRC Worldwide!

Subscribe to YRC Worldwide Insight and stay up-to-date on the latest financial updates, company videos, FAQs, industry insights, case studies and more.

It's easy to Sign up for YRC Worldwide Insight email updates. Haven't checked out YRC Worldwide Insight on the web yet? Visit today.

Subscribe to YRC Worldwide Insight

Get the latest looks at the YRCW Connection Company Store

Check out our updated Reddaway merchandise, now available at the YRCW Connection Company Store. Order online:

Shirts, caps, gloves . . . our online store offers handy reminders to make Reddawayyour first choice for fast, efficient, claim-free service.

Reddaway items for sale

Visit the Reddaway Today Archives

Remember--you can read back issues of Reddaway Today by going to

Reddaway Today archive page


Just let us know.


What's New at Reddaway

California shipping?

Totally California, Reddaway coverage map, California map with activities, industryReddaway has it totally covered!

With more lanes, more options and exceptional customer service, Reddaway delivers confidence on all your intra-California shipments, along with those moving in or out of the state.

  • More next-day lanes to, from and within California
  • More guaranteed and expedited options
    • Guaranteed before 9 a.m., before noon, before 3:30 p.m.
    • Hour- or day-specific Window Delivery service
  • Comprehensive door-to-door services to Hawaii and Alaska
  • Fastest transit times to and from British Columbia
  • Flexible pricing options
  • Service to and from California's primary ports
  • Specialized solutions
  • Custom delivery projects
  • Pool distribution and consolidation
  • 3PL and transportation management support
  • Best-in-class service from our skilled Customer Care Group

To bring the expertise of Reddaway to your California supply chain, go to or call our Customer Care Group at 1-888-420-8960.

Reddaway Rewards goes Totally California

Reddaway Rewards Visa card, tractor trailer, surferTo reward the loyalty of customers who don't have the buying clout of large corporate accounts, we offer the Reddaway Rewards program.

Effective July 1, Reddaway Rewards offers local, single-location accounts the opportunity to earn Reward points for outbound, prepaid shipments; inbound, collect shipments; and paid, third-party shipments to, from or within California.

All Special Services shipments—guaranteed, expedited, Alaska, Hawaii, or cross-border Canada shipments—also qualify and earn double points.

Reddaway Rewards participants must reach specific point thresholds based on last year's shipping activity to earn Rewards points. Points add up to dollars, which we award in your company's name. You can redeem points to offset your shipping charges, buy office supplies, reward your staff or even support a favorite charity.

To learn more about Reddaway Rewards, visit us online or talk with your Reddaway account manager today.

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News & Other Services

California shipping?

California coverage mapWe have a map for that.

Check out our new Totally California website for more information on our capabilities along with local, next-day and full-service maps for each of our 15 California service centers.

You'll find Reddaway is there to support your California supply chains from North to South: Eureka, Redding, Sacramento, Oakland, Stockton, San Jose, Fresno, Bakersfield, Santa Maria, San Fernando Valley, Fontana, Surfer bendableLos Angeles, Downey, Orange County and San Diego.

Ship today, surf tomorrow.

Ship three shipments to, from or within California,* and we'll deliver to you a souvenir mini Reddaway surfboard as a totally cool thank you for your business. Awesome!

*All three shipments must have a California origin and/or destination address to qualify. Must be tendered to Reddaway between June 1, 2011, and Sept. 30, 2011. Freight bills must be paid by the customer registered for this offer. Limit 1 per customer. Offer available only while quantities last.

Saluting Reddaway state driving champions

Reddaway NTDC State WinnersTo qualify for the National Truck Driving Championships (NTDC), drivers must place first in their respective classes at the state competition.

The state and national competitions include challenging driving skills and maneuvering tests, a pre-trip inspection and a written examination covering vehicle operation and federal safety regulations.

To participate in the state competitions, drivers must be accident-free for one year.

This year, Reddaway will send the following state champions to the national competition:

  • John Lopez (Colorado) Straight Truck (photo top right)
  • Mark Peterson (Washington) 3-Axle (photo middle right)
  • Jeff Payne (Utah) Twin Trailers (photo bottom right)

Join us in cheering on our drivers as they compete in Orlando, Fla., Aug. 9–13 and follow their progress on Twitter and Facebook.

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Industry News

A new start for YRC Worldwide

Tractor-trailer on the highwayOn July 22, YRC Worldwide successfully closed the financial restructuring plan announced on April 29, positioning the company and its brands for long-term success.

It also ushers in a new board of directors and chief executive officer. Tapped for the company's top leadership position is transportation industry veteran and former president and CEO of Yellow Transportation, James L. Welch.

"Mr. Welch brings hands-on institutional knowledge along with an employee- and customer-focused approach to a company built on reliability and customer relations," said YRC Worldwide Board Chairman James Hoffman in announcing Welch as the new CEO. Welch has more than 30 years of experience in the transportation sector.

Durable goods orders for May exceed expectations

washer and dryer in storeA Commerce Department report issued in late June showed orders for durable goods (excluding transportation equipment) were up 0.6 percent in May, a performance that outpaced forecasts.

This suggests manufacturing may be one of the first areas to bounce back from the slowing growth in the first half of the year.

EPA launches SmartWay dray-truck initiative

cargo containers with SmartWay logo overlay"EPA's SmartWay dray-truck initiative will help ports contribute to their local economies while protecting the air quality, environment and public health of nearby communities," said Gina McCarthy, assistant administrator for EPA's Office of Air and Radiation.

The initiative calls for carriers to sign an agreement to track and reduce particulate-matter and nitrogen oxides (NOx) emissions below the industry average over a three-year period; in return, SmartWay dray-carriage shipper partners would assign 75 percent or more of port freight to the cleaner vehicles.

Per-person spending down $7,300

hand pushing dollar bills in pink piggy bankAccording to a Federal Reserve Bank of San Francisco researcher, the recession that ended June 2009 cut per-person spending for the period of December 2007 through May 2011 by more than $7,300.

Per-capita consumption is 1.6 percent below the pre-recession peak. The researcher attributes the lower consumption rate to declines in household net worth, increases in savings and reductions in lending.

Freight index at six-month low

driver loading freight on lift-gate on truckIn its July report, the DOT Freight Transportation Services Index showed a 1.8 percent drop in freight from April to May, the lowest level since November 2010.

This seasonally adjusted index measured ton-miles carried by for-hire trucking, rail, inland waterways, pipelines and airfreight carriers.

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Tips to Make Your Life Easier

Online tools to manage your transportation . . .

Man at laptop with 2 women looking on, Reddaway home page. . .before, during and after shipping.

Reddaway makes transportation management easier for customers with customized transportation tools.

Simply visit our home page to get a rate quote, prepare shipping documents, track your shipments and report your shipping activities.

Or login to our site for access to personalized tools and a system that maintains your online profile and shipping history, which means greater accuracy, fewer keystrokes and overall time savings.

Before you ship:

  • Request a rate quote that is specific to your pricing program
  • Find the nearest service center
  • View or download forms

When you're ready to ship:

  • Schedule a pickup for as many as 10 destinations
  • Create, save, print and email bills of lading

While your shipment is in our network:

  • Track up to 20 shipments at a time
  • Track shipments by PRO, BOL or PO number
  • Track all shipments by your specific shipping, receiving or bill-to location
  • Select multiple locations to track all your shipments at one time
  • Set up email shipment status to receive updates for any of your shipments

After your shipment delivers:

  • View, email or fax images of invoices, bills of lading, delivery receipts, corrected bills of lading, invoices and weight and inspection tickets
  • Search for your documents by PRO, BOL or PO number
  • Subscribe to online reports for the information you need to make informed decisions
    • Location tracking reports
    • Shipment history reports
    • Business and service summary reports

One website has it all . . .!

Not a registered user of  It's easy to register now.

Delivering an exceptional customer experience

Tom SolheimReddaway has built a reputation for safety. Fleet safety awards, driver performance in truck driving competitions and low days-away-from-work rates reflect our pledge to work safely.

While all employees share this commitment, our thanks go to Tom Solheim, safety director, for instilling the knowledge and stoking the motivation that has enabled us to maintain our enviable safety performance over the years. Therefore, it was with deep respect and some sadness that we wished Tom well as he retired at the end of June.

Tom joined Reddaway in 1972. We had 20 employees then, and Tom was our newest driver. Later, Tom worked as a dock professional, loading trailers and driving. In 1986, Tom started the Reddaway safety initiative and subsequently increased the function and mindset to what it is today.

Over his almost-40 years with the company, Tom hired and trained countless employees, opened service centers throughout the West, and was a familiar face at transportation association activities. We will miss Tom, but know he leaves a well-managed safety program to our new Safety Director Dave Yonemoto.

Tom is just one example of the people and service that keep customers coming back to Reddaway.

Experience Reddaway service for yourself: To schedule your next shipment, go to or call our Customer Care Group at 1-888-420-8960.

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A Place Reddaway Calls Home

Fresno, Calif.

Fresno highlighted on California map, sites of interestChances are very, very good that the raisins you love in your oatmeal, cookies, cakes and by the handfuls out of the box came from Fresno and the fertile San Joaquin Valley of California. In fact, 60 percent of the world's raisins and 90 percent of the raisins sold in the United States are produced here.

Credit the mission padres along the El Camino Real who brought viticulture (cultivation of grapevines) to the new world, growing grapes for sacramental wine and muscat raisins. Farmers also saw the potential. With the arrival of the Central Pacific Railroad in 1872, the introduction of irrigation, and the immigration of experienced viticulturists, Fresno was set to become the Raisin Capital of the World.

Today, agriculture and food processing drive the Fresno economy. However, manufacturing (farm machinery, transportation equipment and vending machines) and the U.S. Internal Revenue Service also contribute to the area's growth boom.

Reddaway traces its Fresno presence to the mid 1970s and moved from an open-dock, produce-oriented center to the current 26-door center in July 2009. Equally balanced in terms of inbound and outbound shipments, the Fresno service center provides vital services for processing and manufacturing plants in the area.

"Packing houses typically don't have much warehousing space and rely on one-day service for their boxes and labels. Mostly, these are shipments coming from other parts of California and Reno," says Tim Sennett, Fresno service center manager. "Many of our customers begin the day at 4 in the morning and will close their docks by one or two o'clock, so a lot of our business needs delivery before noon."

Tim adds that the center also serves several area prisons.

"Their security requirements are tight. Shipments are closely inspected—there can be no damage to the cartons—and our drivers are carefully watched and must show several forms of identification, even though the same driver might make several deliveries a week there."

"Our team is unbelievable; it's a real family atmosphere," says Tim. "We have a pair of sisters in customer service who take great care of our customers, and many of our drivers grew up together and have worked here for 20-plus years. We all know that the customer is #1, and we go beyond obstacles to help maintain their business."

For more information on our Fresno service, or to schedule a shipment, talk with a Customer Care representative at 1-888-420-8960 or go online to

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regional expertise: leaders in next-day delivery | quality handling | on-time performance